All of us who are in some form of internet marketing know the value of sending newsletters to our list of email clients. We use them as regular tools to contact and inform them regularly. Not only do we update them as to what exactly is going on with our business at every given moment, we are constantly on the lookout to notify them about all our future plans. Most important we are conscious of the need for not allowing our newsletters to land in the spam folders of the recipient’s email account.
Again, we tried sending our beginning newsletters by regular email. To our most dissatisfaction, we found that we could not send to more than a few on our list in one email sending. Sending them in batches to ten or twenty addressees again and again had proved boring and highly irritating. And we almost gave up. Today the situation is different with the coming of those useful email newsletter services. The advantages are many, as we will see below...
Email newsletter services take total care of the mailing. As we said, sending those newsletters from our own email account was not practical. Particularly when our list was big. Gmail will never allow sending to a large list in one go. Their spam filters will look at a list with suspicion. If your list is big, using those email newsletter services is the only option you should follow.
Email newsletter services can easily handle your lists. Imagine ten people who are newly opting in today. They are followed by ten more people who are requesting to be added. You paste the names to the list, only to find a few of them wanting to be removed after a few days. All of this work can be really cumbersome. The email newsletter service can deal with the problem well. They will simply add an unsubscribe link at the end of every newsletter they will mail.
Email newsletter services will send your newsletters one at a time to each individual. You just need to show them your list with your newsletter and the rest is done by them on their servers.
Email newsletter services allow you to schedule your sending much before the actual sending date. This can take the weight off your back. You can do with other pending work or even go on a holiday. Your newsletters will promptly be delivered on the day and time you set them to reach your precious list of members.
Email newsletter services give you detailed reports of your campaigns done through them. They give detailed statistics of the newsletters received in the emails, and even details as to the number of people who have your newsletters. They use special tracking tools by which they know everything and report to you. And they offer their support all through the day and night. Some are known to even propose to do the original writing of the newsletters.
Finally, email newsletter services are not that costly to use. Even the popular ones like Constant Contact and Email Brain do not charge more than 30$ per month for a batch of 2500 newsletters. All you need to do is to sign to their services for a trial period to judge them. It is definitely worth giving them a try.
